For Wil · Beach Golf Cart Co

Two design directions to react to

These are two choices that i whipped up just to give you an idea of what I was thinking you were saying. Obviously there are a million upgrades we need (pictures of e-bikes, ANC logo and ideally the gallery is just their models, they would love that ha ha ha, standardize on a single phone number, online reservation system that lets people know what is currently available, your actual logo, etc etc. I just wanted to deliver something so you had an idea of what i heard from our phone call.

Click either preview below to open the full mock-up. Both have the same content — the difference is the look.

Choice 1 · Beachy Shore

Cruise the Wildwoods.
Carts. Scooters. E-bikes.

Choice 1 — Beachy & calm

Clean white sections, sand cream and ocean blue, sunset orange accents. Conservative, trust-first, easy to read. Photo of one of your green carts on a Wildwood street as the hero.

Open Choice 1 →

Choice 2 · Wildwood Neon

Cruise the Wildwoods. Carts · Scooters · E-Bikes

Choice 2 — Doo-Wop neon

Dark midnight background, hot pink + turquoise + yellow neon, big condensed display type, the HD promo video looping as the hero background. Wildwood-on-the-boards energy.

Open Choice 2 →

What's still open — even after picking a direction

A more complete punch-list than the one in the note above. Anything here that you decide on now saves time on the next pass.

Content the site still needs

E-bike photos. We didn't get any. Card currently uses an illustration with a "photo coming" pill.
ANC logo — placeholder badge in both versions until you send the real one.
Your own logo. Both versions use a placeholder wordmark I drew. If you have or want a real brand mark, swap in.
Photos of Wil and the team. Humans on the site build trust fast. Even one casual shop photo helps.
A short "About / how we got here" paragraph from Wil in his own voice. One paragraph is enough — handwritten beats marketing-y.

Pricing & policies you haven't decided yet

Daily is $98 (from your sign) — what about weekly or multi-day rates?
Scooter pricing? E-bike pricing?
Delivery fee structure — flat, distance-based, free over $X?
Hours of operation — seasonal? year-round? winter reduced?
Reservation policy — deposit required? cancellation window? minimum age to rent?
Insurance & waivers — should waiver text/PDFs live on the site?

Single phone number — which one?

Right now both sites show 267-307-3534 and 609-972-6337. You mentioned standardizing on one — which? (Local 609 reads "real Wildwood business" to vacationers.)
Should we keep the second as a fallback in the footer, or fully drop it?

Reservation system

You mentioned wanting "online reservations that show what's currently available." Build options ranked by effort:
- Simple inquiry form → email → manual confirm (easy, no inventory truth).
- Calendar booking app embed (Calendly / Square Appointments) — shows time slots but not which cart.
- Real per-cart inventory + dates — needs a small backend or a service like Booqable / Twice / Rentle. Real cost, real upside.
How much does Wil care about "that specific yellow cart" bookability vs "a 4-seater for these dates"? Changes the build a lot.

Gallery direction

You said Wil would love the gallery to be just the ANC models — once we have those, we'd replace the mixed photo set. Need: clean studio-style photos of each model, or links into ANC's media library.
Per-model spec sheets (seating, range, A/C yes/no, price)?

Old vs new presence

Keep the "we've moved from 2604 Pacific Ave" line, or retire it once a season has passed?
Should the existing Facebook page get any prominence beyond a footer link?
Anything to do with the Wildwoods NJ tourism listing (it still says "Beach Golf Cart Co" + 609 number — does the listing need updating?)

Tech / launch decisions

Domain — does Wil have one? Renew or buy? (beachgolfcartco.com? beachgolfcart.com?)
Hosting — same as before, or fresh? Static HTML is happy on almost anything.
Email — keep [email protected] or move to something @yourdomain?
Analytics — yes/no? Google Analytics, Plausible, or none?
SEO basics — Google Business Profile claimed and up to date? Hours, photos, the new address?
Reviews — anywhere we should pull testimonials from (Google reviews, FB recommendations)?

Accessibility & legal

ADA-compliant carts in the fleet — should they be called out as a category?
Privacy / cookie language — only needed if we add analytics / forms; ignore otherwise.

Brand voice — for the next pass

Is "family-run" how Wil wants to be described? Any team members or family members to name?
Tone: closer to the breezy / playful Choice 2, or the buttoned-up Choice 1?
Color: anything Wil already considers "his" colors (truck color, shop color, ANC corporate colors)?